All you need is one good RIESEN.
All you need is one good RIESEN.

The First Branded Candy

RIESEN was Germany's very first candy brand. RIESEN fans all over the world still love the intense, chocolatey taste. The secret lies in the rich caramel filling, which is enrobed by a thick layer of dark chocolate.

RIESEN

Dark chocolate on the outside, rich chocolate caramel on the inside – a particularly long-lasting chewy treat.

RIESEN Milk Chocolate

The same RIESEN you love, now in milk chocolate. Milk chocolate on the outside, rich chocolate caramel on the inside – a particularly long-lasting chewy treat.

History
From "Storck's 1 Penny RIESEN" to today: the history of Germany's first candy brand.
From "Storck's 1 Penny RIESEN" to today: the history of Germany's first candy brand.

2017

RIESEN Milk Chocolate

With milk chocolate representing the majority of US chocolate sales, RIESEN Milk Chocolate launched to capitalize on the popular flavor.

2016

National Campaign in USA

RIESEN launched a national campaign in the USA that had support through digital, radio, podcast, mobile, and social media. This was the first time in 10 years that the brand received media support!

2015

RIESEN Worldwide

RIESEN continues to be successful and is available in more than 50 countries.

1999

Just Try It!

A new look for even more taste: RIESEN was given a new, modern packaging design in 1999. Thanks to intensive product research, the new RIESEN provided a more intense taste and became even more chocolatey. The advertising campaign said it all: "Just try it!"

RIESEN 1999: Just try it!

1974

Simply SUPER

Even bigger and better: RIESEN became SUPER RIESEN. As an additional purchasing incentive, each pack featured a "Schleck" cartoon and football tips from German football icon Helmut Haller.

RIESEN 1974: Simply SUPER

1949

1 Penny, 2 Penny

The successful product was renamed into "2 Penny RIESEN" and was available in different flavors such as chocolate caramel.

RIESEN 1949: 1 Penny, 2 Penny

1934

RIESEN – A Huge Story

Germany's first candy brand was created in 1934: "Storck 1 Penny RIESEN", individually wrapped and initially a caramel candy.

RIESEN 1934: RIESEN - a huge story